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Instagram Story and Reels size, with safe zone

The exact sizes Meta recommends for Instagram and Facebook Stories and Reels, a downloadable safe zone overlay, and an optional check of your own file.

PlacementMediaRatioRecommended sizeLengthMax fileSource
Facebook StoriesVideo9:161440 x 25601 second to 3 minutes4 GBMeta
Facebook ReelsVideo9:161440 x 2560No maximum4 GBMeta
Instagram FeedImage4:51440 x 1800-30 MBMeta
Instagram FeedVideo9:161080 x 19201 second to 60 minutes4 GBMeta
Instagram StoriesImage9:161440 x 2560-30 MBMeta
Instagram StoriesVideo9:161440 x 25601 second to 60 minutes4 GBMeta
Instagram ReelsVideo9:161440 x 25600 seconds to 15 minutes4 GBMeta

Checked 2026-10-30. Full table: ad specs for Meta, TikTok and Google.

Safe zone overlay

Meta: consider leaving at least 14% of the top, 35% of the bottom and 6% on each side free from text, logos or other key elements. With disclaimers on Reels, leave the bottom 40% free. Source

How it works

Stories and Reels ads are full-screen 9:16. Meta recommends 1440 x 2560; 1080 x 1920 is the common export and is also 9:16.

  • The table lists each placement with its Meta source.
  • Download the safe zone overlay at 1080 x 1920 as a PNG or SVG and lay it over your edit.
  • Upload a file to check its ratio and width.

Worked example

A 1080 x 1920 video shows "Ratio matches 9:16" and "Width is 1,080 px or more", with the overlay on top.

Telehealth notes

  • Put disclaimers above the bottom area: on Reels ads with disclaimers, Meta asks for more of the bottom to be kept clear.
  • Check burned-in captions against the overlay before the edit is final.

Questions

What size is an Instagram Story ad?

Meta recommends 9:16 at 1440 x 2560 pixels. 1080 x 1920 is also 9:16.

What size is an Instagram Reels ad?

The same 9:16 shape, 1440 x 2560 recommended, with up to 15 minutes of video.

Is my file uploaded?

No. The check runs in your browser.