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TikTok video ad size and safe zone

The sizes, lengths and file limits TikTok lists for in-feed ads, an approximate safe zone overlay to download, and an optional check of your own file.

PlacementMediaRatioRecommended sizeLengthMax fileSource
In-feed (vertical, recommended)Video9:16540 x 960 or largerUp to 10 minutes500 MBTikTok
In-feed (square)Video1:1640 x 640 or largerUp to 10 minutes500 MBTikTok
In-feed (horizontal)Video16:9960 x 540 or largerUp to 10 minutes500 MBTikTok

Checked 2026-10-30. Full table: ad specs for Meta, TikTok and Google.

Safe zone overlay

TikTok publishes its safe zone as downloadable files rather than percentages, and the area changes with caption length. This overlay is our approximation of the right-side buttons and bottom caption. Use TikTok's files for exact layout. Source

How it works

TikTok in-feed ads can be vertical, square or horizontal. Vertical 9:16 is recommended.

  • The table lists each shape with its TikTok source.
  • Download the overlay as a PNG or SVG.
  • Upload a file to check its ratio and width.

TikTok publishes its safe zone as files that change with caption length. The overlay here is an approximation; TikTok's files are linked from the source.

Worked example

A 1080 x 1920 video shows "Ratio matches 9:16" with the overlay on top.

Telehealth notes

  • TikTok rules for health ads vary by market. Check the policy before you plan spend.
  • Keep text away from the right side, where the buttons sit.

Questions

What size is a TikTok ad?

Vertical 9:16, at least 540 x 960 pixels. Most teams export 1080 x 1920.

How long can a TikTok ad be?

TikTok lists up to 10 minutes for in-feed ads.

Is my file uploaded?

No. The check runs in your browser.