Free tool · no login
UGC creator agreement template for health brands
Fill in the fee, deliverables, usage term, whitelisting and exclusivity to get a UGC creator agreement with clauses on usage rights, claims the creator may not make and FTC disclosure.
Template only, not legal advice. Have a lawyer review it before you use it.
UGC CREATOR AGREEMENT
Template only, not legal advice. Have a lawyer review before use.
This agreement is between [Brand] ("Brand") and [Creator] ("Creator").
1. Deliverables
Creator will deliver: [deliverables]. Files follow the brief supplied by Brand, including specs and deadlines.
2. Payment
Brand will pay Creator [fee] within [number] days of accepted delivery. Revisions included: [number].
3. Usage rights
Brand may use the content in paid and organic advertising on any platform for 12 months from first use. Extensions require a new written agreement.
4. Whitelisting
Creator will grant Brand access to run ads from Creator's social account (whitelisting or partnership ads) for the usage period. Creator may revoke access at the end of the period.
5. Exclusivity
No exclusivity.
6. Claims the creator may not make
Creator will say only what Brand approves in writing, and will describe only Creator's own real experience. Creator will not:
- Do not name a prescription drug unless the brand confirms in writing that it is certified to advertise it.
- No before and after photos or body close-ups unless the brand has cleared them.
- Do not put down how anyone looks, including yourself. No "I hated my body" or "I looked old".
- Keep it about health and the care process, not sex or sexual performance.
- Do not say or suggest the viewer has a condition. No "Are you losing your hair?", "your low T" or "if you are overweight".
- Do not say the treatment works, cures, fixes, is safe or has no side effects. Do not use the word "cure".
- No personal outcome claims unless they are true for you and typical of what patients can expect.
- Do not say a compounded medication is the same as, a generic of, or equivalent to a brand-name drug, or that it is FDA approved.
7. Disclosure
Creator will clearly disclose the paid relationship with [Brand] in every piece of content, spoken and on screen near the start of videos and at the start of captions, following the FTC Endorsement Guides. Brand will also label ads as paid partnerships where the platform allows.
8. Health information
Creator will not share any patient's health information and will share Creator's own health information only by choice.
9. Approval and changes
Brand may request edits to keep content within the law and platform policies. Brand may decline content that does not follow this agreement.
10. Term and termination
Either party may end this agreement with written notice. Rights in content already paid for continue for the usage period.
Signed:
[Brand]: ____________________ Date: ________
[Creator]: ____________________ Date: ________How it works
Most creator agreements cover usage and payment. Health brands also need the creator to avoid health claims and to disclose the paid relationship.
- Fill in brand, creator, fee, deliverables, usage term, exclusivity and whitelisting.
- Pick the vertical: the list of claims the creator may not make changes with it.
- Download as a Word file, print to PDF or copy the text.
This is a template only, not legal advice. Have a lawyer review it before use.
Worked example
For a GLP-1 brand, the claims clause includes not calling a compounded medication the same as a brand-name drug and no weight lost claims, and clause 7 requires an FTC disclosure in every piece of content.
Telehealth notes
- Whitelisting lets you run ads from the creator's account. Set an end date.
- Usage terms decide how long you can run the ad. Match them to your testing plan.
- Never ask a creator to describe results they did not have.
Questions
Is this a legal contract?
It is a template. Have a lawyer review it for your business and state before use.
What is whitelisting?
Running ads from the creator's social account with their permission, often shown as a partnership ad.
Is anything I type stored?
No. The agreement is built in your browser.
Template only, not legal advice. Have a lawyer review it before use.