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UGC creator rate calculator
Enter a base fee, paid usage, raw footage, extra hooks and whitelisting to get the full cost of a UGC video, as a brand budgeting or as a creator writing a quote.
UGC video cost
Enter your numbers to see the result.
Free tool by Telehealth Media · telehealthmedia.com
How it works
A UGC video price is more than the base fee. Paid usage, raw footage, extra hooks and whitelisting are usually charged on top.
- Usage fee = base fee x usage share per month x months
- Total = base fee + usage fee + raw footage + extra hooks x fee per hook + whitelisting fee
Every field starts empty. Switch the view to "A creator quoting" to turn the same numbers into a quote.
Worked example
A creator charges 250 USD per video, 10% of that per month for 3 months of paid usage, 50 USD for raw footage, 2 extra hooks at 40 USD each and 100 USD for whitelisting.
| Step | Calculation | Result |
|---|---|---|
| Usage fee | 250 x 10% x 3 | 75 USD |
| Total | 250 + 75 + 50 + 2 x 40 + 100 | 555 USD |
These numbers illustrate the formula; enter your own.
Telehealth notes
- Creators must not describe health results they did not have, and paid posts need a clear disclosure under FTC rules.
- Agree in writing what the creator may not say about the treatment before filming.
- Whitelisting lets ads run from the creator's account; the contract should cover how long and on which platforms.
Questions
How much do UGC creators charge?
Rates vary widely by experience, niche and usage rights. Use this calculator with real quotes rather than averages.
What is paid usage?
The right to run the creator's video as a paid ad for a set period. It is usually priced as a share of the base fee per month.
Are my numbers stored?
No. The calculation runs in your browser and nothing is sent to us.