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Engagement rate calculator for vetting creators
Enter likes, comments, shares, saves and followers (and views, if you have them) to get engagement rate, plus a checklist for vetting creators for health UGC.
Engagement rate
Enter your numbers to see the result.
Free tool by Telehealth Media · telehealthmedia.com
Vetting a creator for health UGC
- Do past paid posts carry a clear disclosure?
- Have they made health claims or shown before and after results in past posts?
- Do they match the patient the angle is about (age, situation)?
- Will they sign a release covering paid usage and what they may not say?
- Are comments real conversations, or generic and repeated?
How it works
Engagement rate shows how much of a creator's audience interacts with their posts.
- Engagement = likes + comments + shares + saves
- By followers = engagement / followers x 100
- By views = engagement / views x 100
Enter numbers from a few recent posts yourself. We do not fetch any creator profile.
Worked example
A post had 1,800 likes, 120 comments, 60 shares and 90 saves. The creator has 48,000 followers and the post had 95,000 views.
| Step | Result |
|---|---|
| By followers | 4.31% |
| By views | 2.18% |
These numbers illustrate the formula; enter your own.
Telehealth notes
- For paid UGC, a creator's audience matters less than how they come across on camera. Engagement is one signal, not the decision.
- Check past posts for health claims and missing disclosures before you hire.
Questions
How do you calculate engagement rate?
Add likes, comments, shares and saves, divide by followers (or views) and multiply by 100.
By followers or by views?
By views is fairer for short video, where many viewers do not follow the account. Use both if you have them.
Do you fetch creator data?
No. You enter the numbers. Nothing is fetched or stored.