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TikTok ads cost calculator
Enter a daily budget and your own TikTok CPM, click-through rate, conversion rate and revenue per conversion to forecast a month of impressions, clicks, conversions, revenue, ROAS and CPA.
TikTok monthly forecast
Enter your numbers to see the result.
Free tool by Telehealth Media · telehealthmedia.com
How it works
How much TikTok ads cost depends on the auction. This calculator shows what a budget buys at the rates you have been seeing on TikTok.
- Monthly impressions = daily budget x 30 / CPM x 1,000
- Clicks = impressions x CTR
- Conversions = clicks x conversion rate
- Revenue = conversions x revenue per conversion
- ROAS = revenue / monthly spend; CPA = monthly spend / conversions
There are no default rates. TikTok CPMs and click-through rates differ from Meta's, so use TikTok numbers.
Worked example
A brand plans 500 USD a day at a 10 USD CPM, 0.8% CTR, 2.5% conversion rate and 150 USD per conversion.
| Step | Result |
|---|---|
| Impressions per month | 1,500,000 |
| Clicks per month | 12,000 |
| Conversions per month | 300.0 |
| Revenue per month | 45,000 USD |
| ROAS | 3.00x |
| CPA | 50 USD |
These numbers illustrate the formula; enter your own.
Telehealth notes
TikTok's Healthcare and Pharmaceuticals policy lists rules by market. For the United States it says prescription medicine "may be allowed" if the advertiser provides proof of approval and certification from the appropriate regulators, such as the FDA, and restricts ads to people 18 or older. In many other markets prescription medicine is not allowed. Source: TikTok Advertising Policies, Healthcare and Pharmaceuticals, checked 30 October 2026.
- TikTok rules differ from Meta's. Check the current policy for your market before you plan spend.
- Ads that look like native TikTok content usually hold attention better than repurposed feed ads.
Questions
How much do TikTok ads cost?
You set the budget and the auction sets the price of each impression. Use your own TikTok CPM and conversion rates to see what a budget buys.
Can telehealth brands advertise prescription treatments on TikTok?
In the United States, TikTok says prescription medicine may be allowed with proof of regulatory approval and an 18 and over audience. Check the current policy before running ads.
Are my numbers stored?
No. The calculation runs in your browser and nothing is sent to us.
This is general information about platform policies, not legal advice. Check the current policy before you run ads.