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CPC calculator: cost per click
Enter spend and clicks to get cost per click, work CPC out from CPM and CTR, or see how many clicks a budget buys.
CPC
Enter your numbers to see the result.
Free tool by Telehealth Media · telehealthmedia.com
How it works
Cost per click is spend divided by clicks. It also links two other numbers you see in Ads Manager: what you pay for impressions and how often people click.
- CPC = spend / clicks
- CPC = CPM / (CTR x 10)
- Clicks a budget buys = budget / CPC
The second formula shows why creative matters: at the same CPM, doubling click-through rate halves cost per click.
Worked example
An ad spent 1,500 USD and got 640 link clicks.
| Step | Calculation | Result |
|---|---|---|
| CPC | 1,500 USD / 640 | 2.34 USD |
These numbers illustrate the formula; enter your own.
Telehealth notes
- Use link clicks, not all clicks, so CPC relates to visits to your landing page.
- A low CPC from curiosity clicks can raise cost per patient if those visitors never start an intake. Judge CPC next to intake start rate.
- Rising CPC on the same ads usually means the creative is tiring. Check frequency and CTR over time.
Questions
What is the CPC formula?
Cost per click equals spend divided by the number of clicks.
How are CPC, CPM and CTR related?
CPC equals CPM divided by CTR times ten, with CTR as a percentage. Raise CTR or lower CPM and CPC falls.
Are my numbers stored?
No. The calculation runs in your browser and nothing is sent to us.