Ro ads: what they run and what a smaller brand can take from it
Ro's longest-running ads in this set are GLP-1 ads that send people to a qualification quiz rather than a product page.
Two athlete partnerships carry many of the videos. The caption copy around them stays short and process-based.
Every GLP-1 caption in this set links to Ro's Important Safety Information, including the boxed warning.
Patterns
See if you qualify
The call to action is a health quiz, not a purchase. It frames the ad as the start of a medical process.
Celebrity partnerships
Well-known athletes appear in many videos. This is expensive and needs FTC endorsement disclosures; it is not something a new brand should imitate.
Safety information in the caption
Each GLP-1 ad carries a short pointer to the full safety information and boxed warning.
Catalog and coverage cards
Statics show the medication options as app-style cards or list which options may be covered, instead of making a results claim.
Takeaways
- A quiz or online visit as the CTA keeps the ad about access and process.
- If your treatment has a boxed warning, link the safety information in the ad copy the way Ro does.
- Replace celebrity reach with batches of ordinary formats: talking heads, app screens, doorstep delivery, comparison statics.
- Drug names in US Meta ads require LegitScript certification and Meta authorization.
Ads we looked at
| Advertiser | Market | Static or video | Format | What it does | Days running |
|---|---|---|---|---|---|
| RoSearch this advertiser in the Meta Ad Library | US | Static | Product menu grid (app catalog UI) | GLP-1 static presenting medication options as cards and inviting the viewer to see if they qualify. | 149 |
| RoSearch this advertiser in the Meta Ad Library | US | Video | Athlete partnership video | GLP-1 video built around a well-known athlete, sending viewers to the qualification quiz. | 132 |
| RoSearch this advertiser in the Meta Ad Library | US | Video | Green screen presenter over a macro photo | GLP-1 video with a presenter in front of a large photo, ending on the quiz. | 121 |
| RoSearch this advertiser in the Meta Ad Library | US | Video | Process explainer | GLP-1 video describing the online questions about health, lifestyle and goals. | 130 |
| RoSearch this advertiser in the Meta Ad Library | US | Static | Stacked product cards with status chips | GLP-1 static listing medication options with coverage status labels. | 119 |
| RoSearch this advertiser in the Meta Ad Library | US | Static | Announcement static | Static announcing a partnership, with a comparison element. | 121 |
| RoSearch this advertiser in the Meta Ad Library | US | Static | Three stacked photo panels with arrow labels | Pharmacy delivery static showing steps as three photos. | 72 |
| RoSearch this advertiser in the Meta Ad Library | US | Video | Text-on-screen hook on a gradient | Short text-led video with one line per screen. | 74 |
A third-party ad library, checked 30 Oct 2026. Days running is how long the library has observed the ad live; it is a signal, not proof the ad is profitable.