Hers ads: what they run and what a smaller brand can take from it
These notes cover the 20 longest-running Hers ads that were active when we pulled the ad library on 31 Oct 2026. Hers had 203 active creatives at the time. The ads in this set had run for 33 to 78 days.
12 of the 20 are weight loss medication ads and 7 are hair loss ads for minoxidil. 11 of the weight loss ads name a drug: Mounjaro, Ozempic or Wegovy. One says generic GLP-1.
12 are images and 8 are videos. Several of the weight loss ads run in Canada, through the Canadian Hers site.
Patterns
The qualify line
Most weight loss ads carry one line: see if you qualify for a named drug online. The button text is plain, usually "Get Started Today".
The "Why Hers?" checklist
A checkmark list repeats across statics and videos: the medication type, a monthly price and a fully online process. The offer structure is the ad.
Two categories, two headlines
The weight loss ads mostly use "Get Started Today". The hair loss ads for minoxidil mostly use "Find My Personalized Treatment", one of them with a hair quiz.
Canada as its own market
Several weight loss ads run in Canada: Ozempic through the Canadian site with a free online assessment, a generic GLP-1 with Canadian-licensed doctors, and a price-drop message.
One long customer story
One 80-second video is a first-person customer story about clothing sizes and personal style. It is the only long testimonial in the set.
Takeaways
- Lead with the process facts you can prove: online visit, licensed provider, plain packaging, delivery.
- Do not borrow timelines, customer counts or ratings. Use your own once you can document them.
- In the US, naming a prescription drug in a Meta ad requires LegitScript certification and Meta authorization. Several Hers ads in this set ran in Canada, where the rules differ.
- Since Meta's July 2026 health and wellness update, before and after framing is judged by the claim attached to it. Keep timeframes out of the image.
Ads we looked at
| Advertiser | Market | Static or video | Format | What it does | Days running |
|---|---|---|---|---|---|
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Video | 21-second video, headline "Get Started Today" | Weight loss ad: see if you qualify for Mounjaro online, with a community and support angle. | 78 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Static | Image, headline "Get Started Today" | Weight loss static with the same Mounjaro qualify line. | 78 |
| hersSearch this advertiser in the Meta Ad Library | Canada | Video | 52-second video, headline "Free Initial Consultation" | Weight loss video for Canada: generic GLP-1 from a monthly price, Canadian-licensed doctors and a pre-filled pen. | 78 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Static | Image, headline "Get Started Today" | Weight loss static: see if you qualify for Ozempic online. | 78 |
| hersSearch this advertiser in the Meta Ad Library | Canada | Video | 18-second video, headline "Get Started today" | Weight loss video for Canada: Ozempic through the Canadian site, a free online assessment and no clinic visits. | 78 |
| hersSearch this advertiser in the Meta Ad Library | Canada | Static | Image with a price-drop headline | Weight loss static for Canada: a lower Ozempic price, with a prescription after an online assessment. | 76 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Static | Image, headline "Get Started Today" | Weight loss static with the Ozempic qualify line. | 59 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Static | Image with a "Why Hers?" checklist | Weight loss static for Wegovy: a checklist of the medication type, a monthly price, a membership fee and a fully online process. | 45 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Video | 27-second video, headline "Get Started Today" | Hair loss video for minoxidil: a hair quiz, a "Why Hers?" checklist and a timeline claim with an asterisk. | 35 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Static | Image with a "Why Hers?" checklist | Weight loss static with the same Wegovy checklist. | 45 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Static | Image, headline "Find My Personalized Treatment" | Hair loss static: a minoxidil checklist. | 33 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Static | Image, headline "Find My Personalized Treatment" | Hair loss static for minoxidil. | 42 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Static | Image, headline "Find My Personalized Treatment" | Hair loss static for minoxidil with a seasonal theme. | 33 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Video | 25-second video, headline "Get Started Today" | Hair loss video for minoxidil. | 41 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Video | 22-second video, headline "Find My Personalized Treatment" | Hair loss video for minoxidil. | 33 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Video | 80-second video, no headline | A first-person customer story about clothing sizes and personal style. | 41 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Video | 22-second video, headline "Find My Personalized Treatment" | Hair loss video for minoxidil. | 40 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Static | Image, headline "Start Your Mounjaro Journey Today" | Weight loss static with the Mounjaro qualify line. | 57 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Static | Image, headline "Get Started Today" | Weight loss static for a Wegovy pill microdose plan for people with less weight to lose, with a checklist and a fully online process. | 37 |
| hersSearch this advertiser in the Meta Ad Library | Not recorded | Static | Image, headline "Get Started Today" | Weight loss static with the same Wegovy microdose plan. | 38 |
A third-party ad library, pulled 31 Oct 2026: active ads only, the 20 longest-running distinct creatives. Days running is how long the library has observed the ad live; it is a signal, not proof the ad is profitable.