GLP-1 ad examples: what telehealth brands are running
The longest-running GLP-1 ads lean on process and access rather than weight claims.
Doorstep delivery, app screens and talking heads with label chips repeat across brands.
A second group of advertisers sells around GLP-1 treatment: hair loss during weight loss, skin after weight loss, and supplements for maintenance. That shows where the conversation goes after someone starts.
Patterns
Access over outcome
Most long-running ads describe how to get started, not how much weight someone will lose. Meta's weight loss rules and the FTC both make outcome claims costly.
Doorstep and app formats
Delivery-at-the-door videos and app interface statics appear across several brands.
Support as the benefit
Ads from programs outside the US stress a care team around the medication, such as clinicians and nutrition support.
Adjacent problems
Dermatology and skincare brands now run ads about hair shedding and loose skin during weight loss. These are angles a GLP-1 brand can answer inside its own care.
Takeaways
- Write GLP-1 ads about access, process and support. Keep weight numbers and timeframes out unless they are sourced and qualified.
- Meta requires 18+ targeting for weight loss ads, and LegitScript plus Meta authorization to name prescription drugs.
- If your treatment is compounded, do not call it the same as or equivalent to a branded drug.
- Watch adjacent categories for the next questions your patients will have.
Ads we looked at
| Advertiser | Market | Static or video | Format | What it does | Days running |
|---|---|---|---|---|---|
| RoSearch this advertiser in the Meta Ad Library | US | Static | Product menu grid (app catalog UI) | Medication options as app-style cards with a qualification quiz CTA. | 149 |
| FoundSearch this advertiser in the Meta Ad Library | Not recorded | Video | Doorstep package pickup UGC | A member picks up the delivery box at home. | 125 |
| FoundSearch this advertiser in the Meta Ad Library | Not recorded | Video | Full-body talking subject with floating label chips | Talking subject with short labels around them describing the program. | 119 |
| himsSearch this advertiser in the Meta Ad Library | Not recorded | Static | Offer card with product name and bullets | Offer card with a product macro and a short bullet list. | 91 |
| Henry MedsSearch this advertiser in the Meta Ad Library | Not recorded | Static | Testimonial headline, checklist and data chart card | Static combining a quote headline with a checklist and an app-style chart. | 39 |
| NoahSearch this advertiser in the Meta Ad Library | Singapore | Video | Question hook and benefit checklist | Program ad that pairs the medication with doctor, nutrition and psychology support. | 64 |
| Beekman 1802Search this advertiser in the Meta Ad Library | Not recorded | Static | Product with a before and after frame | Adjacent category: skin after rapid weight loss. | 65 |
A third-party ad library, checked 30 Oct 2026. Days running is how long the library has observed the ad live; it is a signal, not proof the ad is profitable.