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Ad naming convention generator

Fill in the launch date, vertical, angle, format, hook, creator and version to get campaign, ad set and ad names that follow one pattern, and turn a list of names back into columns for reporting.

Campaign: TRT_CONV_202611
Ad set (one angle): 20261102_TRT_energy-at-4pm
Ad: 20261102_TRT_energy-at-4pm_VID_ugc-scene_H01_creator-a_v1

Pattern: date_VERTICAL_angle_TYPE_format_HOOK_creator_vN. Underscores split fields, so the tool removes them from what you type.

Parse names back into columns (one ad name per line)

How it works

Good names are what make creative reporting possible. If every ad name carries its angle, format, hook and creator, you can group results by any of them later.

Ad names follow date_VERTICAL_angle_TYPE_format_HOOK_creator_vN.
The ad set is named for the angle, because one angle is one ad set in a batch.
Paste a list of ad names to split them back into columns, and download the result as a CSV.

Underscores separate fields, so the tool turns spaces and punctuation in what you type into hyphens.

Worked example

Launch 2026-10-01, TRT, angle "Energy at 4pm", video, UGC scene, hook H01, Creator A, version 2 gives 20261001_TRT_energy-at-4pm_VID_ugc-scene_H01_creator-a_v2. Parsing that name returns the same fields.

Telehealth notes

Keep health details out of names that also go into UTMs. Use the vertical code, not a condition.
Name the angle the same way every time, so results group cleanly.

Questions

Why name ads this way?

So reports can be grouped by angle, format, hook or creator without tagging each ad by hand.

Can I change the pattern?

The fields are fixed so the parser and the report analyzer can read them. Leave a field as "none" if you do not use it.

Is anything stored?

No. It all runs in your browser.