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Telehealth ad swipe file template

Download a swipe file template with columns for advertiser, start date, days running, format, hook, angle, Ad Library link and notes, for Google Sheets, Excel or Notion.

Columns: advertiser, start_date, days_running, format, hook, angle, ad_library_link, notes.

Import the CSV into a new sheet, or the Markdown file into a Notion page as a table. Link each row to the ad in Meta's Ad Library rather than saving copies of other brands' ads.

How it works

A swipe file is a running list of ads worth learning from. The columns here make it easy to sort by what lasts and to spot patterns in hooks and angles.

  • Download the CSV for Google Sheets or Excel, or the Markdown table for Notion.
  • Add a row for each ad you want to learn from, with the link to it in the Meta Ad Library.
  • Sort by days running to see what has lasted.

Worked example

A row might read: advertiser, start date, days running, "street interview", the hook, "convenience", the Ad Library link, and a note on why it works.

Telehealth notes

  • Link to ads rather than saving copies of other brands' creative.
  • Tag each ad with an angle so you can see which angles competitors lean on, and which they leave open.

Questions

What is an ad swipe file?

A saved list of ads to learn from, with notes on why they work.

Where do I find ads to add?

The Meta Ad Library. The Ad Library search tool opens it with filters set.

Is it free?

Yes. Download and use it.