Free tool · no login

Cost per lead calculator for telehealth

Enter spend and leads to get cost per lead, and add approved patients to see cost per approved patient next to it.

My numbers

Save your own numbers once and reuse them in every calculator. They stay in this browser; nothing is sent to us.

Which numbers are saved?
  • First-order revenue per patient (AOV): not saved
  • Medication / product cost per order (COGS): not saved
  • Clinician consult cost per patient: not saved
  • Pharmacy dispensing / fulfillment fee: not saved
  • Shipping per order: not saved
  • Payment processing: not saved
  • Refund + chargeback rate: not saved
  • Monthly churn: not saved
  • Patient acquisition cost (CAC): not saved
  • Monthly ad spend: not saved

Cost per lead

Enter your numbers to see the result.

Free tool by Telehealth Media · telehealthmedia.com

How it works

Cost per lead is spend divided by leads. In telehealth a lead is usually an intake start or a quiz completion.

  • Cost per lead = spend / leads
  • Cost per approved patient = spend / approved patients

Adding approved patients shows how much of your lead volume turns into patients a clinician actually accepts.

Worked example

An account spent 9,000 USD and got 600 intake starts.

Worked example
StepCalculationResult
Cost per lead9,000 / 60015 USD

These numbers illustrate the formula; enter your own.

Telehealth notes

  • Ads that promise easy access can lower cost per lead and raise cost per approved patient. Judge both.
  • Quiz funnels often have low cost per lead and lower intent. Track them separately from direct intake starts.

Questions

What counts as a lead in telehealth?

Usually an intake start or a completed quiz: someone who has shared enough to be contacted or to continue.

Why look at cost per approved patient?

Because a lead only matters if a clinician approves them and they pay.

Are my numbers stored?

No. The calculation runs in your browser and nothing is sent to us.