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Churn rate calculator for subscription patients
Enter active patients at the start of a period and how many of them cancelled to get churn rate and retention rate.
Churn rate
Enter your numbers to see the result.
Free tool by Telehealth Media · telehealthmedia.com
Turn churn into patient value with the lifetime value calculator.
How it works
Churn rate is the share of patients who cancel in a period. Retention rate is the share who stay.
- Churn rate = patients who cancelled / active patients at the start x 100
- Retention rate = 100 - churn rate
Count only cancellations among patients who were active at the start. New patients who joined and left in the same period belong in the next period's numbers, or the rate will look worse than it is.
A one-month period gives monthly churn, which is what the lifetime value calculator uses.
Worked example
A brand had 2,400 active patients at the start of the month and 290 of them cancelled.
| Step | Calculation | Result |
|---|---|---|
| Churn rate | 290 / 2,400 x 100 | 12.08% |
| Retention rate | 100 - 12.08 | 87.92% |
These numbers illustrate the formula; enter your own.
Telehealth notes
- Churn is usually highest in the first one or two months of a treatment. Track month-one churn separately from later churn.
- Decide how to count pauses. A paused patient is not churned until the pause ends without a restart.
- Ads that over-promise raise churn: patients who expected faster results leave sooner. Honest angles can lower churn as well as CAC.
Questions
How do you calculate churn rate?
Divide the number of patients who cancelled in the period by the number active at the start, then multiply by 100.
What is the difference between churn and retention?
They add up to 100. Churn is the share who left; retention is the share who stayed.
Should failed payments count as churn?
Count them once retries are exhausted and the patient has not paid. Until then they are at risk, not churned.
Are my numbers stored?
No. The calculation runs in your browser and nothing is sent to us.