How is medical marketing different for telehealth companies?

For a telehealth company, medical marketing is mostly paid social: ads that bring patients to an online visit with a licensed clinician. The ads face health rules that general marketing does not.

A prescription drug ad on Meta must include a disclaimer to consult a licensed health professional or obtain a valid prescription. Source: Meta's Drugs and Pharmaceuticals ad policy, checked on 2 November 2026.

Meta does not allow ads that assert or imply a person's personal attributes, including physical or mental health and medical conditions. Its own examples allow "New diabetes treatment available" and reject "Do you have diabetes?" Source: Meta's Personal Attributes ad policy, checked on 2 November 2026.

We make the ads and analyse funnels and landing pages for conversion. On Performance Partner, we also buy the media and run the ad accounts on Meta and TikTok. We do not do SEO, websites, reviews or referral marketing. The medical marketing agency page explains the services for clinics and provider-led telehealth.

HHS guidance says the HIPAA Rules apply when the information that covered entities and business associates collect through tracking technologies includes protected health information. Whether a brand is one of those entities depends on the brand. Source: HHS: Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates, checked on 3 November 2026.

HHS says tracking technologies on a regulated entity's user-authenticated webpages, such as a patient portal or a telehealth platform, generally have access to protected health information. Source: HHS: Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates, checked on 3 November 2026.

HHS also says a website banner asking users to accept or reject cookies is not a valid HIPAA authorization, and that regulated entities must make sure all tracking technology vendors have signed a business associate agreement. Source: HHS: Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates, checked on 3 November 2026.

The healthcare Facebook ads page covers Meta's own tracking restrictions for health sites.

Google restricts the promotion of services related to the online prescribing, dispensing and sale of prescription drugs, and says the businesses covered include online pharmacies and telemedicine providers. Source: Google's Healthcare and medicines ad policy, checked on 3 November 2026.

In the United States, Google allows telemedicine providers that are accredited by LegitScript's Healthcare Merchant Certification Program, and advertisers must also be certified with Google. Source: Google's Healthcare and medicines ad policy, checked on 3 November 2026.

Advertisers of prescription drug services must be approved by Google Ads to bid on keywords that contain prescription drug terms. Source: Google's Prescription drug services ad policy, checked on 3 November 2026.

See the performance marketing agency page for how we test creative.

If you already have a media buyer, we can make the creative for them instead. On Performance Partner, for proven brands spending at least $500K a month on ads, we make the creative and run the media buy.

Our funnel analysis includes a landing page audit, a funnel drop-off analysis and an A/B test plan. The media buying agency page explains the Performance Partner plan.