Which marketing agency works with blood testing companies?
Last reviewed 3 November 2026
Telehealth Media makes paid social ads for blood testing brands that sell online, video and static, for Meta and TikTok. Blood testing is one of the eleven telehealth verticals it works in, each with its own page of angles, hooks and rules.
What blood testing ads need
A blood testing ad sells a process: order a test, give a sample, get results and, often, talk to a provider about them. Ads that explain that process plainly avoid the two common problems: implying the viewer has a condition, and promising what a result will show.
Meta does not allow ads that assert or imply a person's personal attributes, including physical or mental health and medical conditions. Its own examples allow "New diabetes treatment available" and reject "Do you have diabetes?" Source: Meta's Personal Attributes ad policy, checked on 2 November 2026.
What we make
Each batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics, tested together in one ad set. Motion graphics, whiteboard and step-by-step formats suit a product that is a series of steps.
We also analyse funnels and landing pages for conversion. On Performance Partner, we also buy the media and run the ad accounts on Meta and TikTok.
Lead forms and health questions
Meta says ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities, without its prior permission. Source: Meta's Advertising Standards, checked on 3 November 2026.
TikTok says Lead Ads cannot request sensitive information, such as financial or medical information. It also lists a landing page that has no privacy policy and requests sensitive personal information as a reason an ad can be rejected. Source: TikTok's Ad Review FAQs, checked on 3 November 2026.
For a blood testing brand, that means the ad and any lead form stay off the viewer's symptoms and results, and the health questions sit in the brand's own intake. Our performance marketing page covers the funnel side.
Tracking limits on health sites
Meta sorts data sources into categories. Its health and wellness category covers sources associated with medical conditions, specific health statuses or provider and patient relationships, and its examples include a patient portal, a wellness tracker, a telemedicine platform and a pharmacy. Source: Meta: About data source categories in Meta Events Manager, checked on 3 November 2026.
Meta's core setup restricts the transmission of custom parameters and anything in a URL after the domain. Source: Meta: About core setup, checked on 3 November 2026. Custom conversions that reference specific health conditions are not allowed. Source: Meta: Understand restrictions on certain custom conversions, checked on 3 November 2026.
An advertiser cannot change a category Meta has assigned, but can ask Meta to review it again if it looks wrong. Source: Meta: About data source categories in Meta Events Manager, checked on 3 November 2026. Where the media is ours to run, on Performance Partner, see our media buying page.
Claims about what a test shows
The FTC says health-related products need substantiation in the form of competent and reliable scientific evidence. It also says it is not enough to say a product "may" have the claimed benefit or "helps" achieve it. Source: FTC Health Products Compliance Guidance, checked on 3 November 2026.
The FTC looks at each ad as a whole, judging the net impression all its parts give, so a caption, a voiceover and an on-screen line are read together. Source: FTC Health Products Compliance Guidance, checked on 3 November 2026. More on the healthcare marketing agency page.
How results feed the next batch
We read the results and build the next batches from the angles and formats that won. Our funnel analysis adds a landing page audit, a funnel drop-off analysis and an A/B test plan. The blood testing ads page has the angles and hooks we start from.
Sources
- Meta's Personal Attributes ad policy, checked on 3 November 2026
- Meta's Advertising Standards, checked on 3 November 2026
- TikTok's Ad Review FAQs, checked on 3 November 2026
- Meta: About data source categories in Meta Events Manager, checked on 3 November 2026
- Meta: About core setup, checked on 3 November 2026
- Meta: Understand restrictions on certain custom conversions, checked on 3 November 2026
- FTC Health Products Compliance Guidance, checked on 3 November 2026
About Telehealth Media
Telehealth Media makes paid social ads, video and static, for telehealth brands. We also analyse funnels and landing pages for conversion. On Performance Partner, we also buy the media and run the ad accounts on Meta and TikTok. A batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics, and every video is reviewed for compliance.
Read next
This is general information about platform policies, not legal advice. Check the current policy before you run ads. Policies on this page were checked on 2 November 2026, except the FTC pages, checked on 29 October 2026.