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Break-even point calculator: patients needed per month
Enter monthly fixed costs, price and variable cost per order to see how many orders and how much revenue you need each month to break even, and the ad budget that implies.
Break-even point
Enter your numbers to see the result.
Free tool by Telehealth Media · telehealthmedia.com
How it works
The break-even point is where contribution margin from orders covers fixed costs.
- Contribution margin per order = price - variable cost per order
- Orders needed = fixed costs / contribution margin, rounded up
- Revenue needed = orders needed x price
Add your CAC to see the ad budget if every order were a new patient. That is an upper bound: refills need no new acquisition.
Worked example
Fixed costs are 85,000 USD a month. A first month sells for 199 USD and costs 103.92 USD to deliver.
| Step | Calculation | Result |
|---|---|---|
| Margin per order | 199 - 103.92 | 95.08 USD |
| Orders needed | 85,000 / 95.08, rounded up | 894 |
| Revenue needed | 894 x 199 | 177,906 USD |
These numbers illustrate the formula; enter your own.
Telehealth notes
- Count refill orders as well as first orders: a growing patient base lowers the new patients you need each month.
- Acquisition cost is not a fixed cost; it rises with growth. Check break-even ROAS for the ad side.
Questions
How do you calculate the break-even point?
Divide fixed costs by contribution margin per order and round up. Multiply by price for break-even revenue.
What counts as a fixed cost?
Costs that stay the same whatever the order volume, such as salaries, software and rent.
Are my numbers stored?
No. The calculation runs in your browser and nothing is sent to us.