Telehealth paid social benchmarks
Benchmarks for telehealth paid social that you can check yourself. Every number links to the filing or platform page it came from.
Most cost benchmarks quoted online have no source. We only list numbers we could trace to an original document. For worked costs per patient, see our guide to telehealth patient acquisition cost, or work out your own with the CAC calculator.
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Marketing spend at a public telehealth company
Hims & Hers is the largest US telehealth company that reports marketing spend publicly. Its filings give a public reference point for how much of revenue a scaled telehealth brand spends on marketing.
- 202446.0%
- 202539.2%
Source: Hims & Hers Q4 and FY2025 results, SEC Form 8-K. Calculated as marketing expense divided by revenue.
| Metric | Value | Source |
|---|---|---|
| Revenue, 2025Hims & Hers Health | 2,347.6 million USD | Hims & Hers Q4 and FY2025 results, SEC Form 8-KChecked 2026-10-30 |
| Marketing expense, 2025Hims & Hers Health | 919.3 million USD | Hims & Hers Q4 and FY2025 results, SEC Form 8-KChecked 2026-10-30 |
| Marketing as a share of revenue, 2025Hims & Hers Health | 39.2% | Calculated from the SEC Form 8-KCalculated: 919.3 / 2,347.6Checked 2026-10-30 |
| Marketing as a share of revenue, 2024Hims & Hers Health | 46.0% | Calculated from the SEC Form 8-KCalculated: 678.8 / 1,476.5Checked 2026-10-30 |
| Subscribers, end of 2025Hims & Hers Health | 2,511 thousand | Hims & Hers Q4 and FY2025 results, SEC Form 8-KChecked 2026-10-30 |
| Monthly revenue per average subscriber, 2025Hims & Hers Health | 83 USD | Hims & Hers Q4 and FY2025 results, SEC Form 8-KChecked 2026-10-30 |
Platform thresholds
Numbers the platforms publish that shape how a telehealth account should be structured.
| Metric | Value | Source |
|---|---|---|
| Results to exit Meta's learning phaseMeta | About 50 results in the week after the last significant edit | Meta Business Help Center, About the learning phaseChecked 2026-10-30 |
| Meta primary text shown before See moreMeta | 125 characters (Instagram Feed and Stories recommendation) | Meta Ads Guide, Instagram Feed image specsChecked 2026-10-30 |
Cost of certification
LegitScript certification is required to advertise prescription drugs on Meta and Google. Its fees are a fixed cost in any telehealth launch budget.
| Metric | Value | Source |
|---|---|---|
| LegitScript application fee, per websiteLegitScript | 975 USD | LegitScript healthcare certification pricingChecked 2026-10-30 |
| LegitScript annual fee, per websiteLegitScript | 2,150 USD | LegitScript healthcare certification pricingChecked 2026-10-30 |
| LegitScript expedited review, per applicationLegitScript | 2,500 USD | LegitScript healthcare certification pricingChecked 2026-10-30 |
Embed the chart
Copy this code to show the marketing share chart on your site, with a link back to this page.
<iframe src="https://telehealthmedia.com/embed/data/marketing-share" width="640" height="320" style="border:0" title="Telehealth marketing spend as a share of revenue"></iframe> <p><a href="https://telehealthmedia.com/data/telehealth-paid-social-benchmarks">Telehealth paid social benchmarks</a> by Telehealth Media</p>
How to cite this page
Telehealth Media, "Telehealth paid social benchmarks", https://telehealthmedia.com/data/telehealth-paid-social-benchmarks, updated 2026-10-30.
Please link to this page when you use the data.
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Changelog
- : First version: public company marketing ratios from SEC filings, Meta learning phase threshold, LegitScript certification fees.