NAD+ · Longevity · Anti-Aging · IV Therapy

NAD+ and Anti-Aging Marketing Agency

We build the creative your media buyer tests for NAD+ and longevity brands. This buyer is different — optimization-motivated, higher income, and resistant to urgency tactics. The creative has to match.

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We plug into your media buyer. We don't replace them.

The NAD+ buyer doesn't respond to weight loss ad tactics — and most agencies don't know the difference.

The longevity and NAD+ buyer is one of the most specific psychographic profiles in telehealth advertising. They're typically 45-65, high income, already engaged with wellness practices — tracking HRV, doing bloodwork, optimizing sleep. They're not buying NAD+ because they're in pain. They're buying it because they're already optimizing and want to go further.

Creative that works for GLP-1 patients — shame-to-hope arcs, urgency hooks, before/after transformation stories — falls flat here. This buyer is skeptical of hype. They've done the research. They want science-grounded content from credible voices, not a transformation testimonial.

Most agencies don't distinguish between the weight loss buyer and the longevity buyer. They apply the same urgency framework and wonder why conversion rates are low. The answer isn't to spend more on media. It's to produce creative that matches the actual psychology of the person seeing the ad.

Creative calibrated for the longevity-motivated buyer.

Five formats built for a buyer who has already done the research and is evaluating options, not discovering the category.

Biohacker Documentation Format

Creator who is already tracking biomarkers documents their NAD+ protocol: baseline bloodwork, IV infusion experience, subjective energy and cognitive changes, follow-up markers. Resonates with a buyer who already speaks this language.

Physician and Longevity Scientist Authority

MD or longevity-focused clinician explaining NAD+ mechanisms, cellular energy production, and the clinical reasoning behind IV versus oral supplementation. This buyer wants the science, not the testimonial.

Optimization Identity Creative

Frames NAD+ therapy as part of a performance stack rather than a medical treatment. "What your cardiovascular protocol looks like at 55." Positions the buyer as the protagonist, not the patient.

Clinic Experience POV

A walk-through of the infusion experience: the consultation, the clinic environment, the IV session, the post-treatment observation. Removes the intimidation factor and positions the experience as premium but accessible.

Vitality Over Vanity Framing

Unlike anti-aging product marketing, longevity creative doesn't lead with appearance. The hook is energy, cognitive performance, physical resilience — not looking younger. This distinction matters to the buyer who has specifically rejected vanity-driven wellness brands.

Creator Types

Wellness-forward creators 40-60 with documented optimization practices (bloodwork, wearables, performance tracking). Licensed physicians and longevity clinicians. Functional medicine practitioners with NAD+ clinical experience.

Anti-aging and NAD+ advertising has a specific set of claim traps that catch most brands off guard.

"Anti-Aging" Is Not an FDA-Approved Claim

The FDA does not recognize aging as a disease, so "anti-aging" claims cannot imply medical treatment or disease reversal. We frame creative around optimization and vitality rather than aging reversal.

"Reverse Biological Age" Claims

Even claims grounded in biomarker testing (biological age, epigenetic age scores) cannot be presented as medical outcomes without specific FDA approval for the measurement tool and therapeutic indication. We frame biomarker content as tracking and monitoring, not treatment outcomes.

NAD+ Classification Ambiguity

NAD+ exists in both supplement and IV therapy forms. IV NAD+ is administered as a medical procedure and has different advertising rules than supplement marketing. We build creative appropriate to the clinical context — IV therapy is framed as a clinical service, not a supplement.

"Clinically Proven" for Longevity Claims

Clinical evidence for NAD+ in human longevity is emerging but not settled. We never use "clinically proven" for longevity outcomes without specific study citations that can be substantiated.

FTC Wellness Creator Endorsements

Longevity and wellness creator content is a specific FTC enforcement focus. Material connections (compensation, free treatment) must be disclosed. We build disclosure into creator contracts and scripts.

Platform Sensitivity for Health Conditions

Ads that reference age-related health conditions (cognitive decline, energy loss, reduced vitality) can trigger health condition flags. We build creative that frames these as optimization opportunities rather than disease states.

$50M+

Creative managed across telehealth brands

100M+

Organic views generated from our creative

2,500+

Ads produced across GLP-1, TRT, ED, hair loss, peptides

How It Works

Four steps from brief to your media buyer's dashboard.

Strategy Call

We audit your current creative approach, map your buyer's angles, and identify the gaps your media buyer needs filled.

Creative Brief

We develop the angles, hooks, and creator profiles. You approve the strategy before a single frame is shot.

Production

We source the right creators, direct and produce the content, and review every script against FDA, FTC, and platform policies.

Delivered to Your Media Buyer

We hand over a complete batch of tested creative assets. Your media buyer runs the ads. They report back top performers. We iterate.

Frequently Asked Questions

How is anti-aging creative different from other telehealth verticals?

The buyer profile drives the creative strategy. Anti-aging and longevity buyers are already self-educated, already optimizing, and already skeptical of marketing hype. The creative that works here is science-grounded authority content and peer documentation from credible voices — not urgency hooks or before/after transformation stories. The emotional core is optimization and identity, not pain relief. See /blog/telehealth-ad-creative/nad-anti-aging-ad-creative for specific format breakdowns.

What claims are actually allowed for NAD+ advertising?

You can describe the IV infusion process and consultation model. You can have physicians explain NAD+ mechanisms at a cellular level without making disease treatment claims. You can use creator documentation of personal experience with subjective outcomes (energy, cognition, recovery) with appropriate "individual results vary" framing. You cannot claim to reverse aging, treat any specific disease, or cite longevity outcomes without the clinical substantiation to back them up. See /blog/telehealth-ugc-ads/ugc-nad-anti-aging-telehealth.

Who is the typical buyer for NAD+ and longevity ads?

High-income, 45-65, already engaged with wellness optimization — not someone discovering wellness for the first time. They track bloodwork and wearable data, they've read the research, and they're deciding between options rather than deciding whether to try longevity protocols at all. Creative that assumes they need to be educated about the basics of NAD+ will underperform. Creative that speaks to them as peers who've already done the research converts at a completely different rate.

Can we use scientific studies to support claims in our ads?

With careful framing. Studies can be referenced to support physician-authority content (a clinician citing a mechanism study, for example) but cannot be presented as proof that your specific product treats a disease or reverses aging. The study citation must accurately represent what the research actually found, and the leap from "NAD+ affects this cellular pathway in rodent models" to "our infusion gives you these benefits" is not a leap your creative should make. Your legal team should review any study citations before production.

Do you do media buying for NAD+ and anti-aging brands?

No. We're a creative production agency. We build the ads — creative strategy, creator sourcing, production, and compliance review. Your media buyer runs them. The reason the model works is that your buyer is accountable to performance data, not to justifying the creative spend. They test what we produce, identify what converts, and we use that signal to produce better creative.

YOUR MEDIA BUYER NEEDS CREATIVE. WE BUILD IT.

Book a strategy call. We'll map out exactly what creative your media buyer needs to test next — and what a full production batch looks like for your vertical.

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Or email us at sales@telehealthmedia.com