FROM BRIEF TO LIVE IN 21 DAYS
Strategy call to delivered assets in 21 days. Our brief-to-production process built specifically for telehealth compliance and performance marketing at scale.
Strategy Call
We audit your ad account, identify what's working and what's fatiguing, and develop the angle-format-hook architecture for the month.
Deliverables
- •Ad account audit & performance review
- •Angle development (3-10 depending on phase)
- •Format selection & production plan
- •Hook strategy for each angle
- •Talent casting brief
Production Brief
You approve the creative brief. We source talent, write scripts for every angle and format, and prepare all production logistics.
Deliverables
- •Complete creative brief document
- •Talent roster with casting selects
- •Full script library (all angles × formats)
- •Hook variations written
- •Compliance pre-review on scripts
Filming & Editing
All formats filmed and edited with hook variations. Every asset goes through compliance review before final export.
Deliverables
- •All formats filmed (street, podcast, UGC, etc)
- •Edited with hook variations per video
- •Captions, graphics, CTAs added
- •Compliance review completed
- •Final export in preferred specs
Delivery & Launch
Assets delivered in your preferred format. Ad account support for launch week. Monthly reporting cadence begins.
Deliverables
- •All assets delivered via shared drive
- •Asset naming & organization system
- •Launch week ad account support
- •Performance tracking setup
- •Monthly reporting schedule confirmed
Built for performance at scale.
Why 21 Days?
Faster than 21 days and compliance review gets rushed. Slower than 21 days and your creative fatigue catches up. 21 days is the optimal cycle for telehealth performance creative — fast enough to keep your ad account fresh, thorough enough to avoid regulatory risk.
Who You Work With
One creative strategist owns your account. One producer manages production. One compliance reviewer signs off on every asset. You never talk to more than three people. No coordination overhead. No miscommunication.
Monthly Cadence
Month 1 is setup and testing. Month 2 is learning and optimizing. Month 3 is scaling winners. By Month 6, we know your creative landscape better than any internal team could — what fatigues, what scales, what converts at every spend level.
What We Track
Hook performance by audience segment. Format fatigue curves. Angle conversion by placement. CTR by creative element. We don't just deliver creative — we deliver creative intelligence your media buyer can act on.
Every asset cleared before delivery.
Telehealth advertising has more compliance landmines than any other vertical. FDA rules. FTC guidelines. Platform policies. We review every script, claim, and visual before it ships.
Script Review
Every script reviewed before filming. We flag medical claims, unsubstantiated statements, and language that triggers Meta rejections.
Visual Compliance
Before/after claims vetted against FTC guidelines. Prescription imagery checked for FDA rules. Every visual element reviewed for platform policies.
Platform Policy Check
Meta, TikTok, and Google ad policies vary for telehealth. We know what gets approved and what gets flagged — every asset passes platform compliance before delivery.
Final Sign-Off
Dedicated compliance reviewer signs off on every asset. If it gets delivered, it's cleared for launch. No risk. No surprises.
Why Compliance Matters for Telehealth
READY TO START THE 21-DAY CYCLE?
Book a 30-minute strategy call. We'll audit your current ad account, review your creative volume, and map out exactly what Month 1 looks like for your vertical.